ActionJack

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"Ford to Increase Mustang Production to Meet Runaway Consumer Demand
Thursday March 17, 9:57 am ET
- Ford will increase Mustang production to 192,000 in 2005
- 80,000 more than in 2004* 2005 Mustang is the hottest-selling car in the industry* Nearly one out of every two sports cars sold in U.S. is a Mustang

DEARBORN, Mich., March 17 /PRNewswire-FirstCall/ -- What's an auto company to do when demand for a hot model exceeds supply? Give the customers what they want.

Ford today announced that it will take production of the hot new Mustang to more than 192,000 units in 2005 -- an increase of more than 70 percent, or 80,000 units, from the previous year.

"Ford Mustang is the hottest car in the industry, and its performance on the street and in the showrooms is beating everyone's expectations," says Steve Lyons, Ford Division president. "Sales are up more than 45 percent over last year, and V-8 GT and convertible model demand is so strong that we haven't been able to build enough.

"We're planning to increase production well beyond what was initially planned. This will allow us to sell 160,000 - 165,000 Mustangs in the U.S. this year."

Since its launch in the fall of 2004, the new model Mustang has been an instant sensation with new car buyers. Sales of the 2005 model, coupled with the sell-down of the prior model, have sent overall Mustang sales to record levels every month since launch.

The higher-end Mustang GT V-8 models are in short supply, and the much anticipated new convertible model is just beginning to arrive at dealerships in time for spring. Traditionally, May and June are the hottest selling months for convertible models.

In the key U.S. market, overall Mustang sales are up more than 45 percent on a retail basis over last year, a feat accomplished without the support of the convertible model, which traditionally accounts for one-third of overall Mustang volume. Based on the current sales trajectory, Ford expects to sell about 160,000 - 165,000 Mustangs in the U.S. for the 2005 calendar year. In Canada, where Mustang was named 2005 Canadian Car of the Year, sales continue their triple-digit month-after-month rise, topping records set more than a decade ago.

ActionJack

Kind of makes me wonder how much of that business is because GM has no Firebird/Camaro to compete with the Mustang.

TriShield

The Mustang would outsell them regardless just like it did before, GM (and Chrysler) will never match those numbers.

badjuju342

iTrader: (3)

And yet the GM execs are doing nothing about it. Oh yeah ,there's NO market for affordable two door,V8, RWD ponycars anymore , is there? Way to go, Bob Lutz and crew! You screwed up again!

Red Shift

Good for them. Nice to see that there is a market left with all of the pussies that are fagging the place up with hatchbacks and gay *** 4 cylinder "hot rods".

demonspeed

iTrader: (7)

"They just aren't profitable." That's what DCX said.

GM, well, they keep screwing things up more and more. From the looks of things now and in the coming future, they are a company 100% driven by bean counters. Looks like they missed the pony car bus though.

I'll bet anything that they are going to pop something out in within the next 3 years to "compete", but as usual, it'll far way short of everyone's expectations. It'll be ridiculed by automotive press, sell poorly, and be less than stellar. Then they'll wonder why it is failing in comparison to the Mustang. Oh wait, that's because they dropped the ball back before the 2003 model year.

Phoenix 5.7

iTrader: (7)

Nearly one out of every two sports cars sold in U.S. is a Mustang

its cause there is no other decent sports car in anywhere near that price range

2000 SILVERADO

This sucks, GM is starting to go way under. At this rate they'll have to sell the whole freakin' company.

prostock_bigblock

iTrader: (11)

**** GM , I never seen a realy *** Holes like them .......

sware good they dont deserve our money for their **** products ... starting from cobalt to the Fake australian F-body ..GTO

furthermore , LS1`s must be exclusive only at the legends CAMARO and TRANSAM only............. period.

Shinkaze

Adam: Opens mouth inserts foot.

And here I was thinking the Mustang sales would be soft...