Automotive News, Media & Press - Chrysler's "Halftime in America" Superbowl 2012 Ad Featuring Clint Eastwood

Chrysler debuts "Halftime in America" Super Bowl Ad

http://www.blogcdn.com/www.autoblog.com/media/2012/02/chrysler-halftime-in-america-clint-eastwood.jpg

By John Neff
Posted Feb 5th 2012 8:44PM

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.

Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.

http://www.youtube.com/watch?v=_PE5V4Uzobc

And Chrysler's now famous Superbowl ad from 2011.

http://www.youtube.com/watch?v=SKL254Y_jtc

http://www.autolinedetroit.tv/journal/wp-content/uploads/2007/12/autoblog_logo_new_web.jpg (http://www.autoblog.com/2012/02/05/chrysler-halftime-in-america-super-bowl-ad-clint-eastwood/)

I was going to post this, but I thought I would get raped by the repost police.

Awesome, awesome ad. :cool:

I really liked that.

Best commercial during the Super Bowl, by far.

I thought it was the best car commercial.

Awesome commercial!!!

Tasteful and awesome - they did it without down playing anybody else too.

Inspiring and thoughtful yes. Genuine? The commercials say imported from Detroit. It just irks me given the company is now owned by Fiat.

GIves me goose bumps

what a boring buzzkill of a commercial to air during the super bowl. and last year's "famous" ad? eminem driving around in a hideous chrysler? not one of my favorites...

too bad it was shot in LA and New Orleans and that Detroit is still a MASSIVE shit hole

Inspiring and thoughtful yes. Genuine? The commercials say imported from Detroit. It just irks me given the company is now owned by Fiat.

youd think crysler wouldve realized they didnt have to import unreliability..:secret2: :jest:

Detroit is still a MASSIVE shit hole

Couldn't agree more. I don't understand why some people feel attached to or proud of that city. 99.9% chance they are not from there and rarely, if ever, go there.

too bad it was shot in LA and New Orleans and that Detroit is still a MASSIVE shit hole

I have visited Detroit once a year for the Dream Cruise since 1998. It is easily one of the most fascinating cities in North America and there's much more to it than the bad wrap it gets.

Inspiring and thoughtful yes. Genuine? The commercials say imported from Detroit. It just irks me given the company is now owned by Fiat.

Ownership doesn't mean a company is automatically foreign. Chrysler still engineers, designs, manufactures and keeps a massive chunk of their profits here just as they did when they were independent. It means they have a foreign sugar daddy now, no different than Lotus, Bentley, Rolls Royce, Jaguar, Land Rover and Aston Martin which are still British automaker who have gone through various parent companies over the years.

I liked the commercial, as well as the Silverado End Of The World slot

I really liked this ad as well. To bad they don't have anything I would want to drive instead of my GT500.

and that Detroit is still a MASSIVE shit holeCouldn't agree more. I don't understand why some people feel attached to or proud of that city.That may be true.
But I'm simply concerned about, even disturbed by, what drove/caused Detroit to become that way in the first place.
And just how possible it is that those same drivers/factors can cause the very same thing to happen in YOUR (at one time, flourishing) American city as well. :nono:

I have visited Detroit once a year for the Dream Cruise since 1998. It is easily one of the most fascinating cities in North America and there's much more to it than the bad wrap it gets.:werd: Good points as well. :nod:






Ownership doesn't mean a company is automatically foreign. Chrysler still engineers, designs, manufactures and keeps a massive chunk of their profits here just as they did when they were independent. It means they have a foreign sugar daddy now, no different than Lotus, Bentley, Rolls Royce, Jaguar, Land Rover and Aston Martin which are still British automaker who have gone through various parent companies over the years.Agreed. :nod:

Well i liked the commercial

I thought it was the best car commercial.
Did you not see the Fiat 500 Abarth commercial? :hump:
Inspiring and thoughtful yes. Genuine? The commercials say imported from Detroit. It just irks me given the company is now owned by Fiat.

I chuckle every time I see a Chrysler commercial too.

Ownership doesn't mean a company is automatically foreign. Chrysler still engineers, designs, manufactures and keeps a massive chunk of their profits here just as they did when they were independent. It means they have a foreign sugar daddy now, no different than Lotus, Bentley, Rolls Royce, Jaguar, Land Rover and Aston Martin which are still British automaker who have gone through various parent companies over the years.

Sounds a lot like the "Toyota is American" argument... just sayin.

I do believe that many "foreign" companies do fall into that category. They have entire infrastructures of management, designers, engineers, etc., all based in this country. It's not like they just ship parts over and have them assembled.

I have visited Detroit once a year for the Dream Cruise since 1998. It is easily one of the most fascinating cities in North America and there's much more to it than the bad wrap it gets.

:usa:

http://www.youtube.com/fiatusa?sid=1037056&KWNM=fiat500&KWID=3098195578&channel=paidsearch

Sounds a lot like the "Toyota is American" argument... just sayin.

It isn't.

Lotus has been owned by both GM in the past and Proton now who is looking to sell them, there is nothing American or Malaysian about Lotus products.

Same with Chrysler, they were owned by Daimler-Benz and now Fiat, there is nothing German or Italian about any of their vehicles.

Or Holden with GM, it's owned by an American company but they make purely Australian cars in Australia.

It isn't.

Lotus has been owned by both GM in the past and Proton now who is looking to sell them, there is nothing American or Malaysian about Lotus products.

Same with Chrysler, they were owned by Daimler-Benz and now Fiat, there is nothing German or Italian about any of their vehicles.

Or Holden with GM, it's owned by an American company but they make purely Australian cars in Australia.

Are you serious? The stereo's in every dodge is a mercedes canbus system. the ignition code and cycle benz. even slight nuances of benz the solid door shut and blocky lines. awd benz... the rwd movement was a benz thought too. Hell look at the styling of crossfire and even the three lines on hood vs the slk. I could go on but i think the point has been proven.

Fiat is already adding thier motors to the caliber. the benz based pentastar is the motor for majority of their lineup.

Not to mention the LX platform... Definitely based off the old E-Class.

Are you serious? The stereo's in every dodge is a mercedes canbus system. the ignition code and cycle benz. even slight nuances of benz the solid door shut and blocky lines. awd benz... the rwd movement was a benz thought too. Hell look at the styling of crossfire and even the three lines on hood vs the slk. I could go on but i think the point has been proven.

Fiat is already adding thier motors to the caliber. the benz based pentastar is the motor for majority of their lineup.

Hence the "Diamler" (Spell check) of Diamler-Chrysler

I thought the ad was great. But leave it to the pin head extreme right wing to try to spin it as a pro Obama commercial.

http://www.youtube.com/watch?v=W-BVmeQyNIU&feature=related

Hence the "Diamler" (Spell check) of Diamler-Chrysler

Daimler :cheers:

I think Chrysler has hit a home run with this advertising campaign. I like their commercials a lot, and no matter what the haters say, they have a lot of nice vehicles in their line up now.