04-01-2006, 12:07 AM
I'm dying to go back to school, but my old major just wasnt working for me (health care management) so I want to have some direction when I go back and switch majors.
Marketing seems like a very interesting field to me as it incorporates many aspects of the business world (marketing, advertising, sales, customer relations, etc) and the psychology related to all of those aspects. I'm just curious as to what I can expect from getting into the marketing field as far as school goes, but much more so what I can expect from the actual career field as far as what the work involves and what type of pay is achievable given a driven marketing major.
Thanks for any input. :cheers:
00 Trans Ram
04-01-2006, 12:51 AM
Marketing is a very "interesting" place to be. I've got a Business Management undergrad, with Marketing minor, and an MBA with a concentration in Marketing. Basically, I wanted management with marketing.
As for fields, every single company has marketing. Every single product or service needs to be sold. Now, in the real world, where you work will depend largley on where you live. Are there any company headquarters near you? That's where mktg departments are - just down the hall from Administration. If there are no real companies (usually, something with <100 employees will not have a dedicated marketer), then you may be looking at Public Relations or Advertising firms. These can be fun, as you get to work with different companies and are constantly presented with new products/services to market to the public. However, if business dries up or you lose an account, you could be out of a job.
I see you're in Nashville - search the Fortune 1000 and see if any companies are headquartered there. Call the Chamber of Commerce and ask the same thing - heck, go to a meeting and glad-hand some people! Flip through the Yellow Pages and write down some of the larger companies. Drive around and keep your eyes out for company-owned buildings.
I know all this because I did it just 6 months ago! I lost my job at the Ritz in New Orleans because of the hurricane. So, I had to find a new one. I'm now working in Marketing as a Physician Recruiter for a large hospital just north of New Orleans (I "sell" the hospital to docs so that they use our hospital).
FYI - my wife is a legal marketer - they pay WELL! If you can deal with lawyers all day, look into that, too. I know Nashville has some large firms.
04-03-2006, 05:24 PM
Very good information. Thats exactly why I thought marketing might be more interesting than a general business degree. More flexible and you get alot of different experiences within the working world. Thanks 00.