Then there is the Young Affluent Males target market. The median age of this buyer is 30, with a secondary market between 25 to 30 years old. Combined household income is $70,000. A mere 40% of Y.A.M.S are married. As far as education, 75% of these guys are already college graduates. These are successful, highly motivated recent college graduates, who follow the latest trends, especially in technology gadgets, clothing and pop-culture. They make new stuff popular and widely desirable, give it a "must have" status not only among its age group peers but also among younger and older generations. When it comes to cars, Y.A.M.S value outstanding performance and attractive design, expecting a high level of refinement and attention to detail. They prefer vehicles that have a "badge" value, but might be willing to overlook it in favor of a truly cool product.

When it comes to cars, Y.A.M.S value outstanding performance and attractive design, expecting a high level of refinement and attention to detail. They prefer vehicles that have a "badge" value, but might be willing to overlook it in favor of a truly cool product.