Would You Use Ford Parts on Your Car? Ford Thinks You Will
Ford Customer Service Division has announced the new Omnicraft brand, which is slated to sell competitively-priced replacement parts for all makes and models. Available now at your local Ford dealership. Ford is also stating that it will begin servicing non-Ford vehicles at it’s dealerships with Omnicraft parts. 1500 common replacement parts, including oil filters and brakes among other things are available at Ford dealerships. That number will expand to over 10,000 parts in time.
So, would you trust Ford parts when servicing your ride?
Actually, that’s not even the real question. The real question is, who is this targeted towards? As a consumer, why would I take my vehicle to be serviced somewhere that is not trained or certified to be working on that marque? For enterprising DIY’ers out there, what incentive is there to forsake the auto parts store and go to a dealership for parts? It has been my personal experience that dealership prices, even for common items, sit higher than conventional retail stores.
Ford is touting Omnicraft as a quality service. Praise be, you can stop using AC Delco (GM) parts and use Omnicraft! Being honest, for most consumers, the goal is either cheap replacement parts, or OEM. At no point in that thought process are more consumers thinking “Maybe I should cross-shop at my local Ford dealer,” which, for now, is the only place you can buy Omnicraft parts. At present, no specifics have been given as to what makes and models will be included on the initial roll out. We are curious to see if the General offers a response to this news.
Jake Stumph is the Content Editor behind LS1tech.com. He is an avid racer and car enthusiast. He considers himself very lucky to be able to write about cars. You can follow him on Facebook and YouTube.
