Paint & Body Work - cracked paint

i had to slightly roll my rear quarters to get my 18x10.5s to not rub. was using a pvc pipe, and didn't think that would be enough to crack the paint.

i was wrong, got a few cracks and a few chips too.

so, what do i need to do now?? there are no cracks on the face of the quarters, all are under on the lip.

thanks
tony