Charging for All-Out Auto Shoot
Charging for All-Out Auto Shoot I've been doing a few more car shoots lately and want to start doing more of them around town, but for a realistic fee.
Anyone got any rough figures / estimates for either 1) what most photographers are charging and/or 2) what the typical auto-enthusiast would be willing to pay?
What I've been doing is about 15-30 minutes of stills from various angles, then about 15-30 minutes of motion shots, and a few minutes getting b-roll pics (close up logos, interior, etc.), I'll bracket some shots for HDR-post-processing also.
I've been trying to keep it to around an hour but I can easily take up a couple of hours if we hit a few locations. And once I start taking the pics it's hard for me to stop - I always want to try one more angle, one more lens, etc.
So I guess I'd plan on 2 hours or so of actual shooting. Then of course the culling and editing starts, I figure an hour minimum, but 2 hours+ is more realistic.
On the ones I've done recently, the goal has been to have a frame-worthy 20x30 poster size print.
When I take away my hobbyist/enthusiast feelings that make me want to do these for free, my time invested probably means I should be charging about $400-$500 for the shoot, editing, and that would include one 20x30 poster print in a standard (i.e., cheap) frame.
But when I think about actually quoting someone that much, I'm anticipating that there won't be that much interest - what do ya'll do when it's someone that isn't friends/family and they want you to do an all out photo shoot for their car?
Anyone got any rough figures / estimates for either 1) what most photographers are charging and/or 2) what the typical auto-enthusiast would be willing to pay?
What I've been doing is about 15-30 minutes of stills from various angles, then about 15-30 minutes of motion shots, and a few minutes getting b-roll pics (close up logos, interior, etc.), I'll bracket some shots for HDR-post-processing also.
I've been trying to keep it to around an hour but I can easily take up a couple of hours if we hit a few locations. And once I start taking the pics it's hard for me to stop - I always want to try one more angle, one more lens, etc.
So I guess I'd plan on 2 hours or so of actual shooting. Then of course the culling and editing starts, I figure an hour minimum, but 2 hours+ is more realistic.
On the ones I've done recently, the goal has been to have a frame-worthy 20x30 poster size print.
When I take away my hobbyist/enthusiast feelings that make me want to do these for free, my time invested probably means I should be charging about $400-$500 for the shoot, editing, and that would include one 20x30 poster print in a standard (i.e., cheap) frame.
But when I think about actually quoting someone that much, I'm anticipating that there won't be that much interest - what do ya'll do when it's someone that isn't friends/family and they want you to do an all out photo shoot for their car?
Honestly you wont find people willing to pay unless you are shooting for wealthly people. They may say they will pay but try to get them to do it.
I would have no problem charging $50-$100 for shooting and processing.
I would have no problem charging $50-$100 for shooting and processing.
12 Second Club
Joined: Jul 2005
Posts: 387
Likes: 0
From: Lexington, Kentucky
Its tough to come up with pricing. Around here, many of the potential customers are people I consider friends, or I have shot free of charge in the past. Obviously, I dont feel right about charging them.
What I do offer to them are prints, in sizes up to 24x36 posters. Typically they'll purchase a few 8x10 prints, and a larger poster. Ill end up making a little bit off of that, but nothing worth anything considering the post processing time and all that stuff.
For people I dont know, who request shoots, this is my pricing list.
$30/Hour, Single Location, 15+ High Res Images on CD
$50/2 Hours, Two Locations, 25+ High Res Images on CD
$70/3 Hours, Multiple Locations + Rolling Shots, 35+ High Res Images on CD
What I do offer to them are prints, in sizes up to 24x36 posters. Typically they'll purchase a few 8x10 prints, and a larger poster. Ill end up making a little bit off of that, but nothing worth anything considering the post processing time and all that stuff.
For people I dont know, who request shoots, this is my pricing list.
$30/Hour, Single Location, 15+ High Res Images on CD
$50/2 Hours, Two Locations, 25+ High Res Images on CD
$70/3 Hours, Multiple Locations + Rolling Shots, 35+ High Res Images on CD
