National Advertising Campaign for my Co. ..... did you see this commercial this week?
03-28-2007, 11:27 AM
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National Advertising Campaign for my Co. ..... did you see this commercial this week? http://www.youtube.com/watch?v=tUskDXEVv24
http://www.idearc.com/pressroom_video.jsp
let me know if you saw it on cable TV........ thanks.
btw, what do you think about it?
http://www.idearc.com/pressroom_video.jsp
let me know if you saw it on cable TV........ thanks.
btw, what do you think about it?
03-28-2007, 11:34 AM
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Originally Posted by 2 SLOW
I never saw it on tv but watched the video there. What exactly does your company do?
Connects buyers with sellers. dats about it.
03-28-2007, 12:26 PM
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Sorry, but I do TIVO only. So I more than likely skipped over that one.
But now that I have seen it, it does deliver its message well. Not like those retarded prescription drug commercials.
But now that I have seen it, it does deliver its message well. Not like those retarded prescription drug commercials.
03-28-2007, 12:33 PM
#6
Originally Posted by DSIM
But now that I have seen it, it does deliver its message well. Not like those retarded prescription drug commercials.
"Two rabbits sitting on a log, one goes home and hangs itself. Buy a bike."
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03-28-2007, 01:56 PM
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I really like it! I never saw it either. I am going to be doing some radio ads for my website development company soon. How much did the commercial creation and air time run you if I may be so bold to ask? 
03-28-2007, 02:18 PM
#11
The commercial is very well produced, but I have a question for you...
With such short exposure to your brand name and lack of unique selling proposition or call to action, what is the purpose of the ads? If it's for branding, you'll want to spend more time showing your brand name and less on fancy lens work. If you're hoping that people will call or log on to check your company out, the commercial totally misses the mark. It would have been better to give the viewer some kind of word association to better remember the company name.
In my opinion, this commercial will be a success to people who appreciate slick production, but a failure in increasing name awareness. It's like one of those great ads that you mention to your friends, but nobody remembers the company name.
Sorry if I come across as negative, but you asked for honest feedback. In my opinion, you should give the production company a raise and fire the copy writer.
With such short exposure to your brand name and lack of unique selling proposition or call to action, what is the purpose of the ads? If it's for branding, you'll want to spend more time showing your brand name and less on fancy lens work. If you're hoping that people will call or log on to check your company out, the commercial totally misses the mark. It would have been better to give the viewer some kind of word association to better remember the company name.
In my opinion, this commercial will be a success to people who appreciate slick production, but a failure in increasing name awareness. It's like one of those great ads that you mention to your friends, but nobody remembers the company name.
Sorry if I come across as negative, but you asked for honest feedback. In my opinion, you should give the production company a raise and fire the copy writer.
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03-28-2007, 03:22 PM
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Originally Posted by Patrick G
The commercial is very well produced, but I have a question for you...
With such short exposure to your brand name and lack of unique selling proposition or call to action, what is the purpose of the ads? If it's for branding, you'll want to spend more time showing your brand name and less on fancy lens work. If you're hoping that people will call or log on to check your company out, the commercial totally misses the mark. It would have been better to give the viewer some kind of word association to better remember the company name.
In my opinion, this commercial will be a success to people who appreciate slick production, but a failure in increasing name awareness. It's like one of those great ads that you mention to your friends, but nobody remembers the company name.
Sorry if I come across as negative, but you asked for honest feedback. In my opinion, you should give the production company a raise and fire the copy writer.
With such short exposure to your brand name and lack of unique selling proposition or call to action, what is the purpose of the ads? If it's for branding, you'll want to spend more time showing your brand name and less on fancy lens work. If you're hoping that people will call or log on to check your company out, the commercial totally misses the mark. It would have been better to give the viewer some kind of word association to better remember the company name.
In my opinion, this commercial will be a success to people who appreciate slick production, but a failure in increasing name awareness. It's like one of those great ads that you mention to your friends, but nobody remembers the company name.
Sorry if I come across as negative, but you asked for honest feedback. In my opinion, you should give the production company a raise and fire the copy writer.
TM Advertising in Irving created the commercial... it is for the company I work for. We have spun off and this is a 81 Billion Impression campaign the company is running over the next 2 months on cable TV. I assume the majority of you would not know what it was about that is why i gave very little info in my initial post. I wanted authentic feedback. Idearc Media is the publisher of the VZ Yellow Pages, superpages.com and solutions direct.
The commercial was more of a mission statement, product description, and product branding opportunity not company branding. It should help make my job easier and create awareness in the marketplace.
We will see!
03-28-2007, 03:48 PM
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Y2marketing has a great article that is entitled something along the lines of "You are not GM" - it discusses the reality that most companies out there will find branding not to be the best investment, but rather invest in what you do. Then again, if you are getting 81 billion views ... heck ... brand away ... you are clearly closer to GM size than me