VIDEO: Chevy is Going All-Out for Camaro’s 50th Anniversary Party
America’s favorite Bowtied muscle car is turning fifty, and Chevy is going all out to make sure everyone that’s ever been part of it can celebrate the heritage and have a good time.
Whether you’re a GM employee, a dealer, a Camaro owner, or simply a fan, Detroit will become Camaro-town for the weekend that celebrates the 50th anniversary of the Camaro name becoming public.
“Over the past half-century, the Camaro has fostered enthusiasm, camaraderie and memories like few other vehicles,” said Steve Majoros, marketing director of Chevrolet Cars and Crossovers. “It’s a passion Chevrolet takes seriously and the activities this summer are a way of giving back to those who have made the Camaro an icon.”
The festivities will kick off on a Friday evening, and continue all the way until Sunday.
Here’s the breakdown:
- A celebration at and tours of the Lansing Grand River plant, where the Camaro Fifty is built, on Aug. 18
- “Camaros and Coffee” in Detroit, on Aug. 19
- A special Camaro heritage display at Chevrolet’s site for the Woodward Dream Cruise, on Aug. 20.
The all-new 2017 Camaro Fifty, ZL1 and 1LE models will make a special appearance during the Woodward Dream Cruise, along with milestone examples from the Camaro’s six generations of existence.
Party on, Chevy!