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My Letter to Gm on the Demise of Pontiac

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Old 06-15-2009, 12:05 AM
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Default My Letter to GM on the Demise of Pontiac

After I heard the announcement from GM about Pontiac, the next day I sat down and since I didn't have my computer with me I handwrote a 5 page letter to them. As soon as I could afterward, I typed up the letter and printed out two copys that I sent to two GM corporate addresses. I mailed it out to them on April 30th....three days after the announcement.

Here is that letter

Dear General Motors,

This letter is in reference to the recent decision to cut the Pontiac Brand from the General Motors line up of American vehicles.

I will start by stating how upset I am with the executive decision to remove Pontiac. I will do my best to explain why the decision upset me to such a degree as to write this letter. I know this letter will most likely do no good to undo that which has already been done, but your company needs to know how this decision has affected their American consumers and supporters.

I can only write from my own experience, yet I can say my feelings do resonate throughout the community of Pontiac, as well as GM supporters.


My fascination with cars started like so many others at a young age. By playing with small die-cast vehicles as a child and dreaming that one day I would be able to drive and own one of these fantastic vehicles. As a child I didn’t have any conciousness as to the companies that made cars. I only knew that there were certain design elements or names of vehicles that I affiliated with what made a “cool car”. The top two favorite cars that fully engrossed my imagination were the Corvette and the Firebird Trans Am. The Corvette of the 1970's had such bold curves that made it out to be so exotic. Whereas, the straightlines and no nonsense performance of the Trans Am could not go unnoticed, especially with a large mythical bird of fire emblazoned on the hood. What kid wouldn’t be fascinated with either of these cars?
Years later, I started to look more at the real cars that would pass by or that I would see as my Mom drove us around in her 1983 Cadillac Sedan DeVille. We would pass a car dealership whenever she had to pay the electricity bill. In passing this dealership I would notice the cool and futuristic looking vehicles. First there was a little sportscar that for the longest time I thought to be a Ferrari only to find out from friends that it was actually called a Fiero. There was also another type of passenger vehicle at the time the likes of which I had never seen before, The Trans Sport. It looked like it was made by NASA since the long slanting windshield made it resemble the shape of the Space Shuttle. Finally there was the Trans Am. The vehicle that I knew so well from movies and television. The Trans Am represented the ultimate car for me.
It was then, after noticing all these wonderful cars on the same lot that I looked up and saw the sign with bright red letters that spelled out PONTIAC. At that moment was when I made the distinction that any car with a Pontiac nameplate was the car to have. Something in the name spoke to me and made me want to know more. Every time afterward, as we would pass the dealership, I would look for more new and exciting vehicles from Pontiac.
Then came a time in my life where I thought Pontiac had taken their designs a bit too far in the early 1990's. The Trans Am that I had grown to love had a long pointy beak and I lost interest in that car as well as seing these others like the Grand Am and Grand Prix that I just didn’t attach myself to like other models from decades before. I had to ask myself, “Did Pontiac lose their way?”
Then something happened. An event that would forever change the way that I lived my life. That event, as small as it might seem to most, was a television commercial for the new 1998 Pontiac Firebird Trans Am. On the screen, I see this beast of a shiny black car come out of the mist to threaten the existence of a little foreign exotic. Then what happens was not expected, as the Trans Am completely consumes the exotic and expels a belch followed by the tagline, “The Muscle Car Lives”.
I was floored. Never had I seen such an amazing looking car. Pontiac had once again captured my attention and luckily enough at that time I was saving to buy my first new vehicle.
So in 1999, I walked into a dealership with $9,000 in cash and laid it down telling them I wanted a new Black Trans Am with Six Speed and Chrome Wheels. With that down payment and a little waiting I soon took delivery of my 1999 Trans Am. It was not a Ram Air car, but I would take care of that soon enough by adding a WS6-style hood and 30th Anniversary Trans Am dual stripes. I now had a car that was well known in my city and definitely stood out from all the other American cars and imports. It was at that point that I became a Firebird enthusiast. Attending and winning many car shows. Finding a car club that shared my enthusiasm for the same car and making new friends and memories that will last a lifetime.
Then the first fateful blow comes in 2001 as General Motors announces that there will be no more Firebirds after the 2002 model year. I become deeply saddened by that news, yet I had hope that something good would come of it. Something good did happen. That announcement led me to making my next and most profound new vehicle purchase ever. I was finally able to realize a lifelong dream on January 5th, 2002 as I drove off the Pontiac showroom floor the last Special Edition Trans Am to ever be built. I was thrilled knowing that I was now the proud owner of a screaming yellow Collector Edition Trans Am WS6.
After getting my Collector Edition, I then discovered I had a need for more to compliment my car and that led me to the online store of PontiacMall.com of which I purchased every item with a Collector Edition logo on it. Adding to that, myself and another CETA owner founded a website to document the heritage of the car as well as give a gathering place for other CETA owners around the world. Through the message board of that site I met many of my now best friends and continue to this day to have a relationship with them.
Yet that is not the end of my story. I have to take a step back to 2002. After the production on Firebirds had stopped and I thought Pontiac had nothing else to offer me, GM and Pontiac surprise me with a car that made me once again fall in love with the Brand. The Pontiac Solstice concept vehicles were unveiled to the public and received critical acclaim and won best of show. I told myself that hopefully one day I would own that sporty little roadster that so reminded me of what an American car was.
Now fast forward to 2008 and I am participating in a Pontiac dealership car show with my CETA. Walking around the lot looking at the show cars I spy tucked behind the dealership a line of Solstices in varying colors. A salesman approaches and asks if I would like to take one for a test drive?
How could I say no? I took the Brazen Orange GXP Solstice out for a drive and fell in love. I had to have one. With fuel prices tipping the scales at almost $5 a gallon, it only made sense to get a 4-cylinder American roadster to help settle some spending. I placed an order for a new 2009 Solstice in Aggressive Red with the only option I thought necessary for a roadster in Louisiana, Air Conditioning. After months of waiting, my Solstice was built and delivered to me on September 13th, 2008. I was very proud of my new purchase and fully documented the addition of a second Pontiac vehicle to my collection. The Solstice is my daily driver and I get looks and questions about it every where I go. What can I say, I love the attention that driving a Pontiac gives me.
Then Monday April 27th, 2009 becomes one of the darkest days of my life. General Motors makes the official announcement that Pontiac will be no more after 2010.
Now, the only American car brand I have ever identified with is going away. Sorry to say but there is no other GM brand that has soul to it like Pontiac did for me. Even though GM’s other brands still make some outstanding vehicles, I will not be buying any new vehicles from GM.

With the discontinuation of Pontiac you , as a company, have lost a consumer, a supporter, a fan and a friend of the Greatest American Car company in the world.

Sincerely with Regret,
Paul M. Myers

Also, once I was able to get to the decal shop, I had them make up a simple "Memoriam" decal to put on my Pontiacs to show support for Pontiac in its last hours.


Last edited by BANDITCAR; 06-15-2009 at 10:23 PM.
Old 06-15-2009, 12:05 AM
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On the 15th of May, I got a response letter back from Pontiac.
This is the response they sent:

May 11, 2009


Paul Myers
1**** * ****** ***** Rd
Hammond, LA 7040*

Service Request Number: 71-722409437


Dear Paul,

We understand how the decision to phase out the Pontiac brand is incredibly painful for each member of our loyal customer base. Please know that every possible outcome was intensely studied before this decision was made. The agreement to discontinue the Pontiac line was equally as painful for every member of the Pontiac Team, from our corporate employees to the personnel at our dealerships.

Our goal now is to keep Pontiac owners aware of the following key facts:

Your Pontiac vehicle warranty coverage is completely unchanged and fully backed by GM. Once Pontiac has been phased out, owners wil still be able to receive service on Pontiac vehicles at any Buick Pontiac GMC dealer.
Pontiac parts will continue to be available for the foreseeable future.

In these difficult times, your satisfaction as a customer remains a key mission to us at Pontiac and General Motors. If we can be of any future assistance, please visit us online at pontiac.com or contact our Pontiac Customer Assistance Center at 800-762-2737. Customer Relationship Specialists are available Monday through Friday from 8:00 a.m. to 9:00 p.m., Eastern Time.


Sincerely,

Pontiac Customer Assistance Center
Then on June 11th I got another contact

I Had a Representative from GM Executive Offices call me. He called both my home phone and my mobile phone. I was unable to answer but he did leave a voicemail on each phone to contact him. I planned to call him back the next day and find out why he called.


Also, the same day I received another letter from GM's Troy A. Clarke that covers what to expect from the New Gm and a Owner Loyalty certificate with that letter.


The next day I finally called back after work

Got off the Phone with Michael Carr at GM Executive Offices and he pretty much was just calling to make sure that the letter I got from them had made it to me.

He also said that they are paying attention to all the feedback they get from people about the decision to cut Pontiac as well as scale back other lines. He said that he can't say whether or not the decision will be reversed at any point in time or that it will stay the way it is. As of right now they are concentrating on getting the company back to a model that can compete and flourish in the automobile market.

So for the people that do care about Pontiac, please let them know how you feel at GM. Doesn't have to be a long letter, but one that lets them know that its a decision that you don't support.

Send your input here:
General Motors
300 Renaissance Center
Detroit, MI 48265-3000
Old 06-15-2009, 07:22 AM
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Thanks for the update. Letter will be in the mail!
Old 06-15-2009, 11:37 AM
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I guess I will have to rewrite my letter as my first draft doesn't seem good..........

Dear General Motors:

In regards to killing the Pontiac brand



Danny Varona
Old 06-15-2009, 11:42 AM
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Nice letter, I did the same thing through email. My response was that things were not going to change and it just so happened to be the same day.... that when I got home from work and turned on the tube there was GM's CEO telling everyone Pontiac was gone. I'm surprised everyone on this website and its thousands of people haven't started a petition to keep Pontiac. As a matter of fact for the first time in years I saw a Buick commercial...funny how things work.

MY LETTER:

To Whom It May Concern:

From my understanding GM will be pulling the plug on Pontiac soon (according to CNN). I am writing to tell you in the overall scheme of things it is not the wisest decision. I can't understand that Pontiac, which is number 3 in sales behind Chevy and GMC would be the choice for canceling or shutting down. For as long as I have been alive, Pontiac is at the fore-front of technology and one of the front line leaders in performance, styling and reliability. My first car was a Black 1987 Formula Firebird, with a 305 TPI engine and a 5 speed was, by far the coolest thing for a 17 year old kid to have. I remember hearing/reading all the story's of Pontiac's proud past from the GTO's when my parents were kids, to the Trans Am's of Smokey and the Bandit and Knight Rider. I was in high school when the 4th Generation Trans Am came out and if wasn't the sleekest thing on the road. I knew I had to have one and last year I finally purchased a
WS6 Trans Am with a 6 speed, black of course. So I will have those stories to tell my kids. Its funny that even throughout the years when I climbed in that car (98 Trans Am) it felt exactly the same as my first one although the seats were a little snugger, it felt like the car I drove and loved all those years ago. That's what Pontiac is about, it has been a staple in the car industry for the last 80+ years. I will say this if you look at Chrysler pulling the plug and shutting down Plymouth what could they be bringing back now... the Cuda platform from the Challenger and that would be something. Right now there is a demand for GM to bring back the Trans Am. This would be the same circumstances and there would be no going back after Pontiac was shut down. Considering that you will be keeping Buick which in my humble opinion, is not the most stylish cars in the universe and even though Buick is a nice car and sales are high overseas,
Buick can't touch Pontiac especially in sales in the US. Please don't go down that road by shutting down Pontiac, GM will make it through these tough times like the rest of us I know this to be true. I know that times are rough right now for you guys but, have faith Americans only want their staple companies like Chevy, GMC, Pontiac, Buick and Caddy to do well, I have not lost my faith in GM.

Concerned and most faithful Pontiac fan,
Respectfully,

Steve



AND THE RESPONSE (NOTE THE DAY)...

Dear Mr. Stockwell,


Thank you for contacting the Pontiac Customer Assistance Center. We appreciate you writing us about your concern with the Pontiac division and providing us the opportunity to consider your comments for our business.


We are interested in your suggestions and appreciate it when customers like you take the time to write to us about them. We value the opinions of our customers and we always consider them as we plan for the future.


Contrary to media speculation, General Motors has not announced any changes to its long-term viability plan or to the future status of any of its brands. GM is continuing to review its restructuring plan to go further and faster and best ensure its future success. Additional information will be released as any decisions are finalized.


We acknowledge and appreciate your continued loyalty to General Motors and we have documented your comments. Your thoughts and opinions are very important to us. Thank you again for taking the time to let us know how you feel.


If you should need to contact us in the future, simply reply to this message or call our Pontiac Customer Assistance Center at 1-800-762-2737. Customer Relationship Specialists are available Monday through Saturday from 8:00 a.m. to 9:00 p.m., Eastern Time, closed Sunday.


For more information regarding the maintenance and care of your vehicle, please visit www.gm.com/gmownercenter. This free online service offers vehicle and ownership-related information and tools tailored to your specific Pontiac.


Again, thank you for contacting Pontiac.


Sincerely,


The Pontiac Consumer Support Team
Old 06-15-2009, 11:44 AM
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letter will be on it's way soon
Old 06-15-2009, 04:29 PM
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Pleas include that Pontiac fans are world wide
we grew up loving trans-am’s , GTO’S all years in the gulf states and even Iran has a trans –am club.
Old 06-15-2009, 05:42 PM
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i am going to write a letter and send it in this weekend...hell if all the members on this site alone sent hand written letters or emails...they wouldnt know what the hell happinned and maby GM would wise up
Old 06-15-2009, 09:31 PM
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You inspired me to reply to the e-mail version of the Troy Clarke letter (concerning our purchase of a new G8 GT) with a similar message: we are Pontiac enthusiasts and your decision to kill Pontiac means we are unlikely to ever purchase another new GM vehicle.
Old 06-16-2009, 05:59 AM
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I agree if most of us got together and sent something they might get at least an idea of how many fans are floating about. Please don't take my reply like I don't care about the rest of our brother's and sister's in the Pontiac World just quoting from my experiences. Who know's maybe one day our kids will have something to look forward to besides cars that all look the same when GM hopefully recover's. I honestly believe they GM/Pontiac Div are paying attention to how many mailings and emails there recieving and in the end it will be ultimately up to them.

Steve
Old 06-16-2009, 10:38 PM
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I got the same form e-letter from the Pontiac Team that you did. Maybe if I sent a hard copy letter with a phone # I might get a call. I think it's important that they hear from us about this regardless if they'll change course.
Old 06-16-2009, 11:27 PM
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I'm glad to see that some people are taking the time to do their part in this. No matter what the outcome.

We tried.
Old 06-21-2009, 12:59 PM
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Will be mailing out my letter to GM tomorrow.
Old 06-21-2009, 01:43 PM
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Keeping the letters mature and responsible lets them know that the brand was important to a lot of people. Maybe one day they will be able to reverse the decision like mentioned above.
Old 06-21-2009, 03:26 PM
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That is how I ended my letter.....that if Pontiac must go away presently, please do not rule out the idea of bringing the brand back in the future.
Old 06-21-2009, 11:40 PM
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I'm glad Pontiac is going away, rather than continue on as the bastard child of the Obama administration. Pontiacs were made when GM was owned by the People, not the Government.
Old 06-22-2009, 02:22 AM
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Ill send an email, i would much prefer an amazing firebird over that fat cow of a camaro.

They should at least make a 2010 trans am. And NOT make it ugly, fat, and heavy.

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Old 06-22-2009, 11:15 AM
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I will also send and e-mail.
I grew up around some kids who parent bought GTO's and Trans am's for them right out of high scholl and love riding in every one.
This WS6 I have is the second one that I have ever owned.
Until this car my favorite car owned was a 1976 grand prix I bought from an old lady whos husband died in 1981 with 42000 original miles.

What e-mail address are we sending 2?

Last edited by slickone; 06-22-2009 at 11:58 AM. Reason: requesting info
Old 06-22-2009, 09:47 PM
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I've also sent an email. Simply stating my love for pontiacs, the cars I've owned, and why I won't be a future gm customer if things don't change. I refuse to buy a fat *** pig camaro, I'd rather have an srt8 *********.
Old 06-25-2009, 08:19 AM
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Originally Posted by Danny2tek
I guess I will have to rewrite my letter as my first draft doesn't seem good..........

Seems DEAD ON TO ME...but I already sent them mine back in 2002!


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