Chevy’s Latest ‘Real People’ Ad Has Massive Plot Twist
Chevrolet has a “Real People” ad campaign, and it is insulting to consumers. Comedians have struck back on the latest one.
Public relations and advertising can be a tough gig. After all, it’s hard to gauge what will and will not work with consumers, especially when the planning stages for massive ad campaigns often begin more than a year before the final product bares fruit.
That said, Chevrolet has been running with it’s “Real People” ad campaign for over a year at this point, and it just isn’t working. These ads all play out the say way. The same host appears before a group of people waxing poetic about an unspecified car brand and all of it’s awards. Then, lightly disguised cars are shown to consumers, and are eventually revealed as being Chevrolet products. These random people, who are grabbed off the street, are often pressured into praising the Chevy rides. It’s uncomfortable for them, and it’s awkward to watch.
It’s also a bit insulting to the intelligence of the average consumer. These ads attempt to use peer pressure and goading in the hopes that it translates into more people in showrooms. Chevy makes some really great cars these days, they don’t need to use this off-putting ad campaign to push their product.
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That brings us to comedy group Zebra Corner, who has been releasing excellent parodies of Chevy’s ads whenever one comes out. Now, they’ve taken a swing at the brands latest ad, and it’s off-putting host, in this great video. Recurring character, “Mahk,” a proud Bostonian, comes in to critique the host’s talking points. He makes some fair points and commentary about industry awards, and how much value they hold.
Normally, these parodies are cut and edited in such a way that Mahk’s commentary and takes often conclude the ad. Not this time. We won’t spoil what happens, but know that our thoughts and prayers are with Mahk in this most trying of times.
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