Throwback Thursday: A Sexy Ad for the Chevy Celebrity Eurosport
The Celebrity Eurosport was Chevy’s sporty small sedan back in the 1980s and it was marketed like a proper sports car.
Back in the 1980s, there was a sharp trend in the American auto industry which sent buyers hunting for small, fuel efficient vehicles. After the fuel crisis of the 1970s, rising prices of gasoline in the US led to the rise in popularity of the more efficient, less exciting foreign cars and the American automakers countered with some small, fuel-friendly sedans of their own.
The problem with these highly efficient sedans was that they werent much fun to drive. As European touring sedans became more popular, Chevrolet looked to roll out their own fun-to-drive, fuel efficient sedan. The result of those efforts was the Chevrolet Celebrity Eurosport.
By today’s standards, the 1989 Chevrolet Celebrity Eurosport is far from a performance sedan, but back in the late 1980s, this was one of the strongest performance cars from Chevrolet outside of the Camaro and Corvette. With this in mind, the GM engineers added unique features to improve the exterior look and the interior feel while also making it more fun to drive.
Even though the Celebrity Eurosport didn’t get a beefier engine, it did get improved performance by adding 14” steel Sport Rallye wheels and a heavier duty “F41” suspension setup. On the outside, the Celebrity Eurosport included black window trim, red striping along the sides of the car and through the bumpers, and red trunk emblems instead of chrome Chevy bowtie logos. On the inside, the Eurosport got a black steering wheel and red emblems on the dash and door panels.
In the grand scheme of things, the Chevrolet Celebrity Eurosport wasn’t all that sporty. However, compared to the majority of the American sedans sold in the late 1980s, this car was a breath of fresh air. Best of all, to promote the Celebrity Eurosport like a proper sporty car, the commercial was chock full of rolling footage and a sexy girl.