GM' Marketing The Camaro in a New Light
#41
I find this really funny and another example of GM and their horrible business strategy. Why would you pander to a consumer group (gays) that makes up probably no more than 5% of your potential customers while not targeting the group that has been known to actually buy these types of cars. It doesnt make sense.
#42
I find this really funny and another example of GM and their horrible business strategy. Why would you pander to a consumer group (gays) that makes up probably no more than 5% of your potential customers while not targeting the group that has been known to actually buy these types of cars. It doesnt make sense.
Oh wait, I guess that makes me a homophobe.
To all those who have so liberally thrown around that word in this thread:
I can be comfortable in my sexuality and still say "GM is stupid for putting out ads with guys in speedos sprawled out over the new Camaro". Saying that doesn't make someone a homophobe any more than defending these ads makes someone a homosexual.
It was a dumb move.
They stood to lose more customers than they gained.
That's why they pulled it.
You can sit here and stereotype us "neanderthals" all you want, but at the end of the day we were right. It was a bad business strategy on GM's part, and they recognized it.
#43
TECH Senior Member
iTrader: (8)
Join Date: Jan 2007
Location: Here and sometimes there too.
Posts: 13,845
Likes: 0
Received 0 Likes
on
0 Posts
Not to mention alienating your typical car guys.
Oh wait, I guess that makes me a homophobe.
To all those who have so liberally thrown around that word in this thread:
I can be comfortable in my sexuality and still say "GM is stupid for putting out ads with guys in speedos sprawled out over the new Camaro". Saying that doesn't make someone a homophobe any more than defending these ads makes someone a homosexual.
It was a dumb move.
They stood to lose more customers than they gained.
That's why they pulled it.
You can sit here and stereotype us "neanderthals" all you want, but at the end of the day we were right. It was a bad business strategy on GM's part, and they recognized it.
Oh wait, I guess that makes me a homophobe.
To all those who have so liberally thrown around that word in this thread:
I can be comfortable in my sexuality and still say "GM is stupid for putting out ads with guys in speedos sprawled out over the new Camaro". Saying that doesn't make someone a homophobe any more than defending these ads makes someone a homosexual.
It was a dumb move.
They stood to lose more customers than they gained.
That's why they pulled it.
You can sit here and stereotype us "neanderthals" all you want, but at the end of the day we were right. It was a bad business strategy on GM's part, and they recognized it.
#44
You're on a performance enthusiast forum with "LS1" in the name.
The LS1 was made by GM and was put in the 1998-2002 Camaro, among other GM vehicles.
GM halted production on the Camaro and Firebird in 2002, due in large part to the lack of marketing and resulting poor sales (which may or may not have been on purpose).
GM brings back the Camaro in 2010 and immediately starts marketing it with guys in speedos sprawled out all over it.
You don't understand why some of us are "annoyed" with GM? I don't know how much more clear I can be. I'm tired of GM's shitty marketing.
Now, when you say things like you could "care less about my opinions regarding GM's advertising philosophy" that seems to indicate you're here for the wrong reasons. You're looking to instigate political and controversial discussions which don't belong on a performance enthusiast forum.
Seriously, take your trolling elsewhere.
#45
TECH Senior Member
iTrader: (8)
Join Date: Jan 2007
Location: Here and sometimes there too.
Posts: 13,845
Likes: 0
Received 0 Likes
on
0 Posts
Try to follow along this time:
You're on a performance enthusiast forum with "LS1" in the name.
The LS1 was made by GM and was put in the 1998-2002 Camaro, among other GM vehicles.
GM halted production on the Camaro and Firebird in 2002, due in large part to the lack of marketing and resulting poor sales (which may or may not have been on purpose).
GM brings back the Camaro in 2010 and immediately starts marketing it with guys in speedos sprawled out all over it.
You don't understand why some of us are "annoyed" with GM? I don't know how much more clear I can be. I'm tired of GM's shitty marketing.
Now, when you say things like you could "care less about my opinions regarding GM's advertising philosophy" that seems to indicate you're here for the wrong reasons. You're looking to instigate political and controversial discussions which don't belong on a performance enthusiast forum.
Seriously, take your trolling elsewhere.
You're on a performance enthusiast forum with "LS1" in the name.
The LS1 was made by GM and was put in the 1998-2002 Camaro, among other GM vehicles.
GM halted production on the Camaro and Firebird in 2002, due in large part to the lack of marketing and resulting poor sales (which may or may not have been on purpose).
GM brings back the Camaro in 2010 and immediately starts marketing it with guys in speedos sprawled out all over it.
You don't understand why some of us are "annoyed" with GM? I don't know how much more clear I can be. I'm tired of GM's shitty marketing.
Now, when you say things like you could "care less about my opinions regarding GM's advertising philosophy" that seems to indicate you're here for the wrong reasons. You're looking to instigate political and controversial discussions which don't belong on a performance enthusiast forum.
Seriously, take your trolling elsewhere.
Your upset over "GM's shitty marketing" as you state, I get it. But right now GM is outselling Mustang's and Challenger's so maybe they are doing something right? I don't care if they market it to pygmy Indians, they need to sell cars, they need to appeal to a wide variety of markets with a reduced product line, who gives a RAT's *** who the hell they market it to! As a "performance enthusiast" you should be happy that they are selling the **** out of these cars for the time being, which hopefully will result in a production run of longer than 4 years! Isn't that what we all want? This car to stay?
And I'm sorry this is getting your panties up in a bunch because I find discussing topics other than degreeing my cam shaft interesting.
#46
You get it? Really? Your next statements clearly show you don't.
But right now GM is outselling Mustang's and Challenger's so maybe they are doing something right? I don't care if they market it to pygmy Indians, they need to sell cars, they need to appeal to a wide variety of markets with a reduced product line, who gives a RAT's *** who the hell they market it to! As a "performance enthusiast" you should be happy that they are selling the **** out of these cars for the time being, which hopefully will result in a production run of longer than 4 years! Isn't that what we all want? This car to stay?
You say you don't care if they market to pygmy Indians. How far do you take that? How about if they specifically market to polygamists (room for all your wives!)? Satanists? KKK? Neo *****? Gang bangers? Terrorists? A customer is a customer, according to you.
Sure that's taking it to the extreme, but here's another example. If GM or any company in America started specifically targeting hispanics living in America by airing Spanish ads on all major television networks, would you care? Do you think non-Spanish speaking citizens might get a little upset? Now imagine if GM started airing ads in a language that just 5% of Americans spoke. Can't you see how that might offend more than 5% of Americans that don't speak that language? Would you run a campaign to gain 5% of one demographic while losing 10-15% of your overall customer base? Does that make sense?
The point here is GM stood to lose more customers than they could ever hope to gain with this campaign. This is why I and others here care who GM specifically markets this vehicle to, and why you should as well.
All original, mature, and totally relevant comebacks aside, have you ever degreed a cam shaft?
#47
TECH Senior Member
iTrader: (8)
Join Date: Jan 2007
Location: Here and sometimes there too.
Posts: 13,845
Likes: 0
Received 0 Likes
on
0 Posts
You say you don't care if they market to pygmy Indians. How far do you take that? How about if they specifically market to polygamists (room for all your wives!)? Satanists? KKK? Neo *****? Gang bangers? Terrorists? A customer is a customer, according to you...If GM or any company in America started specifically targeting hispanics living in America by airing Spanish ads on all major television networks, would you care? Do you think non-Spanish speaking citizens might get a little upset? Now imagine if GM started airing ads in a language that just 5% of Americans spoke. Can't you see how that might offend more than 5% of Americans that don't speak that language? Would you run a campaign to gain 5% of one demographic while losing 10-15% of your overall customer base? Does that make sense?
There you have it...I could care less if they marketed to any of those people. I'm not buying a political statement, I'm not buying a racial agenda, I'm buying a ******* car. Let me repeat that...I'm buying a ******* car! I buy it for what it does for me, not what it does for others. Market the damn car to suicide bombers for all I care, that doesn't effect me or reflect on WHO I am. I don't image myself after what I drive but apparently that is very important for you so by all means have at it.
Do you look at people who drive a VW as Hitler sympathizers too? BMW drivers for Jew killers? Where does it stop for you? When does a piece of steel with an engine stop being a political agenda for you?
Do you want an apology that because my originality is not up to your standards? Here's one for you...
Did it three weeks ago on my engine...are you seriously gonna do this pathetic my **** is bigger than yours routine? Get over yourself buddy and
#48
There you have it...I could care less if they marketed to any of those people. I'm not buying a political statement, I'm not buying a racial agenda, I'm buying a ******* car. Let me repeat that...I'm buying a ******* car! I buy it for what it does for me, not what it does for others. Market the damn car to suicide bombers for all I care, that doesn't effect me or reflect on WHO I am. I don't image myself after what I drive but apparently that is very important for you so by all means have at it.
Do you look at people who drive a VW as Hitler sympathizers too? BMW drivers for Jew killers? Where does it stop for you? When does a piece of steel with an engine stop being a political agenda for you?
If VW started running anti-semmetic ads on television, you bet your ******* *** people would have a problem with it and stop buying their cars because of it. Despite what you personally think about homosexuality, most of society still consists of heterosexual couples who believe sex and marriage should be between a man and a woman. It doesn't matter what *my* views are on this. I understand that we're not at a point, and we might never be, where an ad campaign involving a performance vehicle like the Camaro and targeting homosexuals will result in a positive net gain of customers. Don't bother with all that "culturally diverse" crap, this is all about the sheer volume of customers and the resulting bottom line.
I'm glad to see you've matured since your last post.
#50
TECH Senior Member
iTrader: (8)
Join Date: Jan 2007
Location: Here and sometimes there too.
Posts: 13,845
Likes: 0
Received 0 Likes
on
0 Posts
Whatever helps you sleep better at night buddy.
#51
TECH Veteran
iTrader: (11)
If VW started running anti-semmetic ads on television, you bet your ******* *** people would have a problem with it and stop buying their cars because of it. Despite what you personally think about homosexuality, most of society still consists of heterosexual couples who believe sex and marriage should be between a man and a woman. It doesn't matter what *my* views are on this. I understand that we're not at a point, and we might never be, where an ad campaign involving a performance vehicle like the Camaro and targeting homosexuals will result in a positive net gain of customers. Don't bother with all that "culturally diverse" crap, this is all about the sheer volume of customers and the resulting bottom line.
And I fail to see how GM becoming more culturally diverse is a bad thing. They need to appeal to a lot of customers. I think we need to stop worrying and starting conflicts over such petty differences.
Last edited by infinitebird; 07-21-2009 at 10:39 PM.
#52
TECH Apprentice
Join Date: May 2006
Location: Blackwood, NJ
Posts: 363
Likes: 0
Received 0 Likes
on
0 Posts
Sir, you need to understand that homophobia is rapidly going out of style in this country. It doesn't matter what you think sex should be about, you don't have the authority to tell anyone else how to live their lives. And it really serves no purpose to get all offended every time you see a gay person. What does it matter to you? It's their choice.
For anyone that was offended by that, **** you. Also, I just described 99% of the "gay-borhood" in Philadelphia.
#53
TECH Senior Member
iTrader: (8)
Join Date: Jan 2007
Location: Here and sometimes there too.
Posts: 13,845
Likes: 0
Received 0 Likes
on
0 Posts
I have no problem with gay people being gay, just don't act like a ****** around me. It's one thing if someone's homosexual. It's another if they're in your face about it with how they act in public. Behave like a normal civilized human being and we'll get along just fine. If you're wearing clothes 4 sizes too small, slurring your s's intentionally, and prancing around like a 3 year-old, I'm going to hate you and you're going to deserve it. Just because you're gay doesn't mean you can't fit into society and function just the same as everyone else.
For anyone that was offended by that, **** you. Also, I just described 99% of the "gay-borhood" in Philadelphia.
For anyone that was offended by that, **** you. Also, I just described 99% of the "gay-borhood" in Philadelphia.
Those are called "Twinkies" in the gay community. It's not an act it's just how/who they are. I do agree 100% that they can curb their sexual aggressiveness towards people who obviously are not of their sexual persuasion.
But don't think it's an act, it's as much of an act as Micheal Jordon is a great athlete, Jerry Seinfeld is a great comedian, etc... just who they are really.
#54
TECH Senior Member
iTrader: (8)
Join Date: Jan 2007
Location: Here and sometimes there too.
Posts: 13,845
Likes: 0
Received 0 Likes
on
0 Posts
Regardless of how anybody feels about political agenda's, sexual preferences, religious predisposition...IMO this, what is quoted above, is all that it comes down too. If we support GM and want them to stick around for a while they are gonna need to depend on more than just we gear heads for market viability...get used to the idea.
#55
Sir, you need to understand that homophobia is rapidly going out of style in this country. It doesn't matter if you think it's wrong to be gay, you don't have the authority to tell anyone else how to live their lives. And it really serves no purpose to get all offended every time you see a gay person in a public place like an ad. What does it matter to you?
When did I tell anyone here how to live their life?
As for seeing an ad in a public place with a gay guy in speedos sprawled out over the front of a Camaro, I believe you're way out of touch with America if you think America is ready for that. I'm all for GM selling cars, but they will lose more customers with that ad campaign than they could ever hope to gain, and that has nothing to do with my own personal feelings on the matter.
I'm trying to explain why this was a bad idea purely from a #'s perspective. You're trying to attack me as a "homophobe" and that's an easy word to throw around.
I love how so many gay people fight so vigilantly for their freedom of expression, yet it's not ok for someone brought up in a traditional manner to express their thoughts on the subject matter. You can throw around the words "homophobe" and "intolerance" so freely, yet it seems gays as a whole are way more intolerant towards those who were brought up believing marriage and sex should be between a man and a woman. You can say "it's going out of style", but I think people like Perez Hilton are doing way more damage to the perception of gays than anyone else, and gay people would be wise to stop cramming this "YOU MUST ACCEPT US AND SUPPORT EVERYTHING WE DO AND NOT EXPRESS YOUR OPINION UNLESS IT FALLS IN LINE WITH OURS" message down everybody's throats. That really is how it's coming across.
Put another way "it's nothing personal, it's just business".