ULTIMATEORANGESS

iTrader: (4)

$50 if you come in a test drive a regal. i got a call from the dealer i bought my GTO and they said its 50 dollars. i got an email saying its a gift card.

Yank

iTrader: (181)

It's a $50 American Express gift card takes 2-4 weeks to receive.

Z Fury

iTrader: (1)

Just to test drive a car? Anyone else see a problem with this?

Shackleford

iTrader: (12)

Gas there, gas back, time to drive and BS with the salesman.

Is it worth it?

BAD2000TA

iTrader: (6)

That's probably the only way they will get people to test drive one. It's funny - I'd pay them $50 to test drive a corvette, could care less about that crappy regal.

Blakbird24

iTrader: (24)

You could offer a trade..."i'll tell you what, let me drive that ZR1, and i'll drive your stupid regal for free."

ULTIMATEORANGESS

iTrader: (4)

i probably wont bother. i can see it turning into a hassle.

TriShield

Yes, I recieved one for the new Regal as well. I will probably do it even though I've already driven one.

I got a similar offer from Hyundai about two years ago to drive the new Genesis sedan. It was fine except I made the mistake of giving the dealer my real phone number and they proceeded to call me every day for a week or so trying to get me to buy a Hyundai.

Z Fury

iTrader: (1)

Depending on how out of the way your local dealership is, I can see that argument. Beyond that, I'd make that process as fast as possible, and give them my home number that I screen calls on. To me, it sounds like GM is pissing away money, again. I don't see this strategy generating too many additional sales.

XxGarbSxX

It's a tactic to get people into dealers. They're there for a $50 gift card to test drive a car that they may or may not have interest in. Ford did this last year. I went to my local Ford dealer with the intention of test driving a Flex, as that car really surprised me at the Philly Car Show. I show up at the dealer with the paperwork and talk to a salesman. We both knew that I wasn't there to buy that day, so he just signed the paper and gave me his card for when I was ready to buy. I didn't buy anything that day, but I do intend to go back there when I am in the market again. And that is what I think this deal is counting on.

01ssreda4

iTrader: (96)

Advertising costs money, this is just advertising, plain and simple.

dhowdy

iTrader: (2)

Dodge ran the same promotion like a year ago. In certain states, they can't even legally require you to take the test drive... like Maryland for instance

ULTIMATEORANGESS

iTrader: (4)

i dont want a gift card unless it can be turned into cash. screw that.

MonmouthCtyLS7

iTrader: (6)

Yea they'll probably keep you there for hours and blow up your phone for the next year....

Quick99Si

iTrader: (27)

$50 isn't really worth it when you walk out of the dealership knowing that you drove a Regal and somehow got finessed into buying a timeshare.