New Honda Commercial
11-03-2005, 11:36 AM
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New Honda Commercial This is amazing. Check it out: http://multimedia.honda-eu.com/newcars/300k_player.swf
There are NO computer graphics or digital tricks in the film you are about to see. Everything you see really happened in real time, exactly as you see it.
The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.
The film cost 6 million dollars and took three months to complete, including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings. (Honda isn't paying a dime to have you watch this commercial!) When the ad was pitched to senior executives, they signed off on it immediately without any hesitation --- including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) is parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
Oh. ... about those funky windshield wipers: On the new Accords, the windshield wipers have water sensors and are
designed to start functioning automatically as soon as they become wet. It looks a bit odd in the commercial.
P.S. Some sharp-eyed folks claim that tires rolling UPHILL necessarily require computer-generated effects. Not so. The sequence where the tires roll up a slope looks particularly impressive but is very simple. There is a weight [in each] tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope.
There are NO computer graphics or digital tricks in the film you are about to see. Everything you see really happened in real time, exactly as you see it.
The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.
The film cost 6 million dollars and took three months to complete, including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings. (Honda isn't paying a dime to have you watch this commercial!) When the ad was pitched to senior executives, they signed off on it immediately without any hesitation --- including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) is parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
Oh. ... about those funky windshield wipers: On the new Accords, the windshield wipers have water sensors and are
designed to start functioning automatically as soon as they become wet. It looks a bit odd in the commercial.
P.S. Some sharp-eyed folks claim that tires rolling UPHILL necessarily require computer-generated effects. Not so. The sequence where the tires roll up a slope looks particularly impressive but is very simple. There is a weight [in each] tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope.
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11-03-2005, 06:40 PM
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So explain how the 2X6 went throught the closed window then the rolling gear on the 2X6 hits the window and stops, then the window rolled down while the 2X6 was still going through it? That didn't make sense to me...........neither did the tires rolling uphill till you explained the weight thing (very ingenious of them)!
11-03-2005, 07:35 PM
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Originally Posted by howierd42
"isn't it nice when things just work?" Yeah, on the 606th time.
not to take away from the commerical , but that is irony at its best!
11-03-2005, 08:42 PM
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Originally Posted by 00Vette
So explain how the 2X6 went throught the closed window then the rolling gear on the 2X6 hits the window and stops, then the window rolled down while the 2X6 was still going through it? That didn't make sense to me...........neither did the tires rolling uphill till you explained the weight thing (very ingenious of them)!
11-03-2005, 09:01 PM
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Originally Posted by rookiels1
Got it... the boards are cut at an angle to allow the thing to continue rolling after the window rolled down (through a cut between the boards). The switch was located under the board (one touch down) but close enough that the gear would rest against the window until it lowered and continued rolling.
11-03-2005, 09:19 PM
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Originally Posted by 00Vette
That makes complete sense...................interesting how they put all that thought and crap into that domino effect. Amazing!!!!!!
11-03-2005, 09:27 PM
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Originally Posted by rookiels1
What's scary is my buddy and i watchin saw and listening to us discuss how the devices were made and how they'd work...
That's funny............I just showed it to my wife. Its actually pretty neat, but it leaves you wanting to say "that's not real"......
Pretty amazing!