Why Do They Call It "RAM AIR"?
they had a special filter base that drawd air from the back of the cowl hood
the honest answer to the OP is, Pontiac has a copyright on the term "Ram Air", hence the name given to the engines of the 60s and 70s. they have used that name on several cars/engines including the 00-05 Grand am GT (the 99 was a "HO" lol).
the term is just a marketing strategy.
It is a marketing gimmick as you stated, however it does offer some performance gain in the form of cooler, denser outside air being inducted to the intake.
The Best V8 Stories One Small Block at Time
I believe the 67 bird was the first to talk about Ram Air. And it was not as much about" the hood "as it had to do with the design of the heads.......
And the heads were no gimmick.................







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