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Chrysler readying Dodge Magnum for law enforcement duty

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Old 06-28-2004 | 09:53 PM
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Exclamation Chrysler readying Dodge Magnum for law enforcement duty


Dodge Magnum police car rendering

By Eric Morath

DaimlerChrysler AG’s Chrysler Group, in pursuit of Ford Motor Co.’s massive share of police vehicle sales, plans to re-enter the market with the new Dodge Magnum wagon powered by the popular Hemi engine.

Chrysler plans to build a 2005 Dodge Magnum SXT specially outfitted for police use this fall and then offer a 2006 Magnum police package, with an optional Hemi engine, next year.

The new vehicles will be the first rear-drive, V-8-powered competition to the Ford Crown Victoria Police Interceptor since the mid-1990s. The Crown Victoria holds 85 percent of the U.S. police vehicle market, which generates annual sales of 60,000 units. “We are going to offer a package that will be the most powerful police vehicle available,” said Ray Fisher, Chrysler’s vice president of fleet sales. “When a police officer is in a pursuit, they want to run down anyone on the road. The Hemi gives them the best chance to do that.”

With horsepower back in vogue, the Hemi has become a hot seller and Chrysler has plans to offer it across the Dodge, Chrysler and Jeep brands.

“We can’t get the Hemi-powered Magnums in fast enough,” said Russ Maisano, general manager of Sterling Heights Dodge. “People love them. It’s a great engine.”

Chrysler believes the Magnum’s electronic stability control and storage space — big enough for a dog cage — also will be selling points for law enforcement agencies. Pricing will be released later.

The Plymouth Grand Fury and other Chrysler cars controlled 45 to 60 percent of the U.S. police vehicle market in the 1960s. Later, the Dodge Aries, Diplomat and Jeep Cherokee were marketed to law enforcement agencies. Most recently, Chrysler offered a police package on the Dodge Intrepid sedan, which is no longer in production.

With the economy improving, Fisher said the Magnum is entering the market just as municipalities are looking to buy new vehicles. It also debuts as Crown Victoria police cruisers are the subject of numerous complaints and lawsuits stemming from rear-end collisions that sparked vehicle fires.

Ford Police Vehicle Specialist Michael Blackmer remains confident the Crown Victoria will remain the dominant police vehicle. “The Hemi engine will be attractive, but no one knows what that will cost,” he said.

Blackmer said safety improvements on the Crown Victoria have quelled concerns about fiery crashes that killed officers when the vehicle was struck from behind.

Ford also has an extra advantage — police departments won’t be eager to retrain technicians and order new parts when they already have large Crown Victoria fleets, Blackmer said.

Roughly 95 percent of vehicles used by the Michigan State Police are Crown Victorias. The Ford sedan beat the front-wheel drive Dodge Intrepid and Chevrolet Impala in the agency’s annual vehicle test last September, said Sgt. Keith Wilson of the department’s precision driving unit. “It scored better in areas which we weigh highest,” he said, “vehicle performance and size.”

Last edited by TriShield; 03-25-2005 at 06:35 PM.
Old 06-28-2004 | 10:13 PM
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SWEET!!! I would love to see that in pursuit!!! So that is what was up on all those cop websites about a new Dodge rwd Hemi copcar!!! I like it!!!
Old 06-28-2004 | 10:13 PM
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Lots of space for gear too!!!
Old 06-29-2004 | 05:58 PM
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Looks pretty badass.
Old 06-29-2004 | 06:03 PM
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DAMNIT! NOOOOOoooooooo!!!!!!!! Give `em Bicylces and Gatorade! ACK!!!
Old 07-01-2004 | 02:12 AM
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back to the old "Wagon"
Old 07-01-2004 | 05:13 PM
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"Wagon"

Wagon is not a bad way to go!!!
Old 07-01-2004 | 07:23 PM
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Screw that, get them off street duty entirely. I pay my taxes. My taxes help build roads. I don't want speed limits on the roads I helped pay to build. Why then should we pay someone to enforce something we don't want?
Old 07-02-2004 | 09:52 AM
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"Screw that, get them off street duty entirely. I pay my taxes. My taxes help build roads. I don't want speed limits on the roads I helped pay to build. Why then should we pay someone to enforce something we don't want?"

I agree there are places that non-limited roads we be fine. But, if we did not have cops we would have some Somalia like hell. Cops are very important!!!
Old 07-06-2004 | 01:09 AM
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I knew they would take over
Old 07-23-2004 | 09:19 AM
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I wouldn't mind driving around in those.

But those crown victorias still are built pretty well for interceptor use.
Old 07-23-2004 | 11:13 PM
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Originally Posted by do0dfromcali
I wouldn't mind driving around in those.

But those crown victorias still are built pretty well for interceptor use.
Well... save of course for those pre maturely rusting frame rails that allow the fuel tank to be punctured upon high speed impacts resulting in Pinto syndrome.
Old 07-25-2004 | 09:22 AM
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I thought the Fuel tank issue has been solved??? I would think Vics would be dogs with the lack of acceleration they have. 0-60 in 8.
Old 07-25-2004 | 06:59 PM
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Originally Posted by WECIV
I thought the Fuel tank issue has been solved??? I would think Vics would be dogs with the lack of acceleration they have. 0-60 in 8.
They are slow, very slow.
Old 07-25-2004 | 07:45 PM
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Cops are important, I agree, but I honest-to-goodness can drive better at 90 than my grandma can at 35. Maybe we should have a system where the advanced drivers have a different colored license plate. Maybe we could take a driving test to determine our abilities. Too much money for our government to waste on us fast drivers so insurance company's don't rape us blind. Besides, who determines "safe" speeds anyway? UGH...
Old 03-25-2005 | 06:49 PM
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Unveiled, finally. Chrysler's 350hp Dodge Charger R/T Pursuit and Magnum R/T Pursuit.







The police finally have the option of some real cars. Notice they numbered both show cars as "054".
Old 03-25-2005 | 07:00 PM
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Better yet! USED Magnums at police auctions for dirt cheap and having all the heavy duty goodies! Wouldn't that make a great parts hauler?
Old 03-27-2005 | 08:18 AM
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It's not enouh they had to destroy the Charger's name by making it a 4-door, Now they have to destroy the reputation of the General Lee by making a Charger Cop-Car? The Duke Boys are not impressed.




-Adam
Old 03-27-2005 | 09:54 PM
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I hope they did a better job with these two than they did with the Intrepid Police package...our department bought about 8 of them a little over a year ago and are already replacing them with Impalas...
Old 03-28-2005 | 02:33 PM
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I guess you be replacing those soon also....



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