Gear swap
Personally, I would opt for a torque converter upgrade instead/first.
Second,gear swap. 3.23s' to 3.73s' will only give you a 15% increase in torque to the rear wheels. you would not be 3500rpm for a trip. I ran 4.56s for 4 years with 4 Ohio to Florida trips with them. With the 4.56s',60mph was 2500rpm,72mph was 3000rpm. 3.73s' would put you nowhere close to that kind of rpm. 3.73s' are the most popular with automatics and some are even going to 4.10s more recently.
why a convertor is a better 1st mod compared to gears. The convertor allows you to jump immediately into a higher part of the powerband instead of having to climb up thru the rpm to get to that better part of the powerband.
just my 2 cents.
just my 2 cents.
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I've had Chevy stealerships tell me that I should use their 3x the cost GM fuel pump instead of my 1/3rd the cost Rock Auto Delphi (which might be what's in the GM box anyway) because they will warranty it for life.
Then I asked IF that lifetime warranty included labor as well, NO SIR was the answer, ONLY the pump itself, so in went the Delphi.

With gears, I can see most shops being reluctant, unless they are SURE they can set them up perfectly the FIRST time, since if you even put like 10 miles on them, and they are whining, the pattern is already set, and you need a new set of $300.00+ AAM factory gears to start over with.
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