Chrysler's "Halftime in America" Superbowl 2012 Ad Featuring Clint Eastwood
02-06-2012, 06:41 PM
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Chrysler's "Halftime in America" Superbowl 2012 Ad Featuring Clint Eastwood Chrysler debuts "Halftime in America" Super Bowl Ad
By John Neff
Posted Feb 5th 2012 8:44PM
How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.
Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.
http://www.youtube.com/watch?v=_PE5V4Uzobc
And Chrysler's now famous Superbowl ad from 2011.
http://www.youtube.com/watch?v=SKL254Y_jtc
By John Neff
Posted Feb 5th 2012 8:44PM
How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.
Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.
http://www.youtube.com/watch?v=_PE5V4Uzobc
And Chrysler's now famous Superbowl ad from 2011.
http://www.youtube.com/watch?v=SKL254Y_jtc
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02-07-2012, 09:19 AM
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what a boring buzzkill of a commercial to air during the super bowl. and last year's "famous" ad? eminem driving around in a hideous chrysler? not one of my favorites...
02-07-2012, 05:16 PM
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02-07-2012, 06:26 PM
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I have visited Detroit once a year for the Dream Cruise since 1998. It is easily one of the most fascinating cities in North America and there's much more to it than the bad wrap it gets.
02-07-2012, 06:28 PM
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Ownership doesn't mean a company is automatically foreign. Chrysler still engineers, designs, manufactures and keeps a massive chunk of their profits here just as they did when they were independent. It means they have a foreign sugar daddy now, no different than Lotus, Bentley, Rolls Royce, Jaguar, Land Rover and Aston Martin which are still British automaker who have gone through various parent companies over the years.
02-08-2012, 03:59 PM
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But I'm simply concerned about, even disturbed by, what drove/caused Detroit to become that way in the first place.
And just how possible it is that those same drivers/factors can cause the very same thing to happen in YOUR (at one time, flourishing) American city as well.
02-08-2012, 04:02 PM
#20
Good points as well. 
Ownership doesn't mean a company is automatically foreign. Chrysler still engineers, designs, manufactures and keeps a massive chunk of their profits here just as they did when they were independent. It means they have a foreign sugar daddy now, no different than Lotus, Bentley, Rolls Royce, Jaguar, Land Rover and Aston Martin which are still British automaker who have gone through various parent companies over the years.