Chrysler debuts "Halftime in America" Super Bowl Ad



By John Neff
Posted Feb 5th 2012 8:44PM

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.

Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.

http://www.youtube.com/watch?v=_PE5V4Uzobc

And Chrysler's now famous Superbowl ad from 2011.

http://www.youtube.com/watch?v=SKL254Y_jtc

 

I was going to post this, but I thought I would get raped by the repost police.

 

Awesome, awesome ad.

 

I really liked that.

 

Best commercial during the Super Bowl, by far.

 

I thought it was the best car commercial.

 

Awesome commercial!!!

 

Tasteful and awesome - they did it without down playing anybody else too.

 

Inspiring and thoughtful yes. Genuine? The commercials say imported from Detroit. It just irks me given the company is now owned by Fiat.

 

GIves me goose bumps

 

what a boring buzzkill of a commercial to air during the super bowl. and last year's "famous" ad? eminem driving around in a hideous chrysler? not one of my favorites...

 

too bad it was shot in LA and New Orleans and that Detroit is still a MASSIVE **** hole

 

youd think crysler wouldve realized they didnt have to import unreliability..

 

Couldn't agree more. I don't understand why some people feel attached to or proud of that city. 99.9% chance they are not from there and rarely, if ever, go there.

 

I have visited Detroit once a year for the Dream Cruise since 1998. It is easily one of the most fascinating cities in North America and there's much more to it than the bad wrap it gets.

 

Ownership doesn't mean a company is automatically foreign. Chrysler still engineers, designs, manufactures and keeps a massive chunk of their profits here just as they did when they were independent. It means they have a foreign sugar daddy now, no different than Lotus, Bentley, Rolls Royce, Jaguar, Land Rover and Aston Martin which are still British automaker who have gone through various parent companies over the years.

 

I liked the commercial, as well as the Silverado End Of The World slot

 

I really liked this ad as well. To bad they don't have anything I would want to drive instead of my GT500.

 

That may be true.
But I'm simply concerned about, even disturbed by, what drove/caused Detroit to become that way in the first place.
And just how possible it is that those same drivers/factors can cause the very same thing to happen in YOUR (at one time, flourishing) American city as well.

 

Good points as well.






Agreed.